The consulting industry is a vapidly prefabricated hotel lobby.
We run an idiosyncratically eccentric Speakeasy.
Strategy, brand, formulation, and execution — under one roof, on one clock, for the operators actually building something.
A world with fewer decks and more shipped shelves.
MYNS2 is a working practice, not a menu of services. Strategy sits next to formulation. Brand sits next to execution. Nothing gets thrown over a wall, because there are no walls inside the sphere.
We take on the work only when we can honestly say we'll make the crossing worth more than the invoice — and when the answer is "don't hire us," we say it out loud.
The Grand Tour
We work in a sphere.
Most firms work in a straight line — strategy hands to design, design hands to product, product hands to launch, and by the time the launch team meets the strategy team, they've never been in the same room. We don't work in a line. We work in a sphere.
At the center sits Autonomous Agency — the practice itself. We are not a turn-key firm full of warm bodies running up your billable hours accomplishing a bunch of pretty paperwork that will sit in a drawer. Our strategic engine, the Mahna RPM Methodology, drives every piece of work we do. Beyond the engine, four separate-but-connected rooms where the actual craft happens: brand development in Geppetto's Workshop, formulation in Mrs. Beeton's Still-Room, and the two rooms of the money work where we use Marginal Utility Theory to drive costs down with Pennybags' Abacus or using the Ledgerdemain. Wrapping all of it, Appleseed's Orchard — the execution arm that plants what strategy designs and stays to tend it. Holding the whole practice together is Resolutionism — the doctrine that every engagement ends in a resolved outcome, not a deliverable dropped over the wall.
You can belly up for one drink. Most people come in for one and stay for four.
Every room is open. Wander as you like.
The end of the handoff era.
We take companies from "idea we can barely say out loud" to "product on the shelf" without losing the plot in the middle. Everything is on one ledger. Nothing gets handed off.
Mahna RPM Methodology
The strategy that drives all work. Diagnose. Position. Point the ship. Then hand you a plan you can actually run.
Geppetto's Workshop
Brand invention. Where a block of wood becomes a brand that walks off the shelf on its own.
Mrs. Beeton's Still-Room
CPG Formulation. Recipes with reasoning next to every number.
Pennybags' Abacus
he money work, done for you. Coming soon. Very small numbers, compounded very patiently.
Ledgerdemain
The money work, done by you - your hidden phone magician. In build. Sleight-of-hand math for your P&L. It looks like magic. It's math.
