--- title: About Us description: The consulting industry is a hotel lobby; MYNS2 runs a Speakeasy. We put strategy, brand, CPG formulation, and margin work in one room to get you to the shelf. image: https://www.myns2.com/hubfs/MYNS2%20Metal%20Stamp-1.jpg --- [![MYNS2 My New Strategy Solutions](https://www.myns2.com/hs-fs/hubfs/MYNS2%20Wide.jpg?width=600&height=193&name=MYNS2%20Wide.jpg "MYNS2 My New Strategy Solutions")](https://www.myns2.com) [What's The Secret Password?](https://www.myns2.com/contact-myns2) - [Mahna RPM Methodology](https://www.myns2.com/mahna-rpm) - [Geppetto's Workshop](https://www.myns2.com/geppettos-workshop) - [Mrs. Beeton's Still-Room](https://www.myns2.com/mrs-beetons-still-room) - [Pennybags' Abacus](https://www.myns2.com/pennybags-abacus) - [Ledgerdemain](https://www.myns2.com/ledgerdemain) - [Appleseed's Orchard](https://www.myns2.com/appleseeds-orchard) - [Resolutionism for Business](https://www.myns2.com/resolutionism-for-business) - [About Us](https://www.myns2.com/about-us) - [Contact](https://www.myns2.com/contact-myns2) - [The Blind Pig Ledger](https://www.myns2.com/the-blind-pig-ledger) [![MYNS2 My new strategy solutions](https://www.myns2.com/hs-fs/hubfs/MYNS2%20Wide.jpg?width=300&height=97&name=MYNS2%20Wide.jpg "MYNS2 My new strategy solutions")](https://www.myns2.com) [What's The Secret Password?](https://www.myns2.com/contact-myns2) - [Mahna RPM Methodology](https://www.myns2.com/mahna-rpm) - [Geppetto's Workshop](https://www.myns2.com/geppettos-workshop) - [Mrs. Beeton's Still-Room](https://www.myns2.com/mrs-beetons-still-room) - [Pennybags' Abacus](https://www.myns2.com/pennybags-abacus) - [Ledgerdemain](https://www.myns2.com/ledgerdemain) - [Appleseed's Orchard](https://www.myns2.com/appleseeds-orchard) - [Resolutionism for Business](https://www.myns2.com/resolutionism-for-business) - [About Us](https://www.myns2.com/about-us) - [Contact](https://www.myns2.com/contact-myns2) - [The Blind Pig Ledger](https://www.myns2.com/the-blind-pig-ledger) [What's The Secret Password?](https://31dnl.share.hsforms.com/2HNC4gjNeSSCcgdB3qHTs4Q) # New brands, new formulations, new companies, new categories — carved, measured, priced, and shipped in the same room. ## The end of the handoff era. ### **The consulting industry is a hotel lobby; MYNS2 runs a Speakeasy.** Most firms work in a straight line—strategy hands off to design, design hands to product, and product hands to launch. By the time the launch team meets the strategy team, they've never actually been in the same room. At MYNS2, we don't work down an assembly line; we work in a sphere. We put strategy, brand, formulation, and execution in the same room, on the same clock, running to the same honest math. We take companies from an idea we can barely say out loud to a finished product on the shelf, without losing the plot in the middle. Everything we do is driven by our central strategic engine, the Mahna RPM Methodology, and executed across four distinct rooms: ![MYNS2 Vertical Grand emblem-2](https://www.myns2.com/hubfs/MYNS2%20Vertical%20Grand%20emblem-2.jpg "MYNS2 Vertical Grand emblem-2") With total sagacity and a curated bench of specialists, we make sure the plan and the product ship together. ## Every room is open. Wander as you like. ## Knock twice, and ask for Cratchit. ## Dr. Millicent Brooks ### When you work with us, your business doesn't go on a journey; it goes to shelf.  At MYNS2, we operate as a single, coordinated heliosphere. We are led by one impresario—Millicent Brooks, PhD—who directs a curated bench of specialists. Over the last 28 years, Millicent’s acumen has been applied across 24 global business sectors, allowing her to master the complexities of both Value and Supply chains. Recently, MYNS2 shifted its gravitational pull to focus entirely on what actually moves the needle: brand development, business strategy, financial business strategies, and CPG formulation. We don't believe in the traditional consulting assembly line where strategy hands off to design, design hands off to product, and everybody ends up playing a chaotic game of "Who's on First?". Instead, we work in the round. MYNS2 is an interconnected heliosphere. When you work with us, your business doesn't go on a journey; it goes to shelf.  ![Emily Brooks. My New Strategy Solutions](https://www.myns2.com/hubfs/Emily%20Brooks.%20My%20New%20Strategy%20Solutions.jpg "Emily Brooks. My New Strategy Solutions") ## We Walk into the seams of your business, find the forces pulling against each other, and fix them. ## The Proof is in the numbers:   ![MYNS2 Metal Stamp-1](https://www.myns2.com/hs-fs/hubfs/MYNS2%20Metal%20Stamp-1.jpg?width=600&height=609&name=MYNS2%20Metal%20Stamp-1.jpg "MYNS2 Metal Stamp-1") # Why the practice looks the way it looks ## Not a firm. A workshop. Most consulting firms work in a straight line: strategy hands to design, design hands to product, product hands to launch, and by the time the launch team meets the strategy team, they've never been in the same room. Sovereign works in a sphere because the organization is a heliosphere. One system can carry the strategic, scientific, culinary, brand, operational, sales, marketing, regulatory, and compliance layers in the same space because we trained in all of them, was employed in all of them, and has run every one of them for actual paying clients across thirteen industry sectors over the last twenty-eight years. The bench (Appleseed's Orchard) around us exists because we has been building it for more than two decades — the food scientists, the regulatory specialists, the supply-chain fixers, the packaging engineers, the category researchers, the fractional CMOs and CFOs and COOs — the operators we have hired, been hired by, and would call at seven a.m. on a Tuesday if a problem needed to be solved before noon. That is what Sovereign is. One organization with the whole heliosphere intertwined and connected, and a bench of specialists who can be pulled into orbit for whatever the work actually needs. ![MYNS2 Services-1](https://www.myns2.com/hs-fs/hubfs/MYNS2%20Services-1.jpg?width=2000&height=1103&name=MYNS2%20Services-1.jpg "MYNS2 Services-1") # The Docterine Everything Sovereign does — every plan we write, every brand we carve, every formulation we build, every operator we send — is governed by a single doctrine we call \*\*Resolutionism.\*\* It is our operating manual for how a business ought to run if it wants to still be here in ten years, and it is the reason we sometimes decline work that would be profitable. If you want to know what we actually believe about the work, read the doctrine. [Read about Resolutionism for Business](https://www.myns2.com/resolutionism-for-business) ![MYNS2 system](https://www.myns2.com/hs-fs/hubfs/MYNS2%20system.jpg?width=800&height=800&name=MYNS2%20system.jpg "MYNS2 system") ![MYNS2 Vertical Grand emblem-1](https://www.myns2.com/hubfs/MYNS2%20Vertical%20Grand%20emblem-1.jpg "MYNS2 Vertical Grand emblem-1") #### BELLY UP - [Home](https://www.myns2.com) - [Mahna RPM Methodology](https://www.myns2.com/mahna-rpm) - [Geppetto's Workshop](https://www.myns2.com/geppettos-workshop) - [Mrs. Beeton's Still-Room](https://www.myns2.com/mrs-beetons-still-room) - [Pennybags' Abacus](https://www.myns2.com/pennybags-abacus) - [Ledgerdemain](https://www.myns2.com/ledgerdemain) - [Appleseed's Orchard](https://www.myns2.com/appleseeds-orchard) - [Resolutionism for Business](https://www.myns2.com/resolutionism-for-business) - [About Us](https://www.myns2.com/about-us) - [Contact](https://www.myns2.com/contact-myns2) - [The Blind Pig Ledger](https://www.myns2.com/the-blind-pig-ledger) [mailto:engage@myns2.com](mailto:engage@myns2.com) --- © MYNS2 2026 - 2028 | All rights reserved. ![](https://f.hubspotusercontent00.net/hubfs/7712601/back-to-top.png)